Case study
Dating, built around conversations that go somewhere
TangleVibeDating & connection app
A dating app designed around intentional matching and conversation, rather than an endless swipe queue with no destination.
Field
Social & dating
Scope
Strategy · Design · Development
Platform
iOS & Android
Focus
Matching, messaging & profiles
The challenge
Swipe-first dating apps optimise for volume: more profiles, more swipes, more matches that go nowhere. The actual bottleneck for most users isn't finding a match — it's the conversation after.
Our approach
We treated the conversation, not the swipe, as the core product moment — designing the matching flow to lead somewhere instead of ending at a match notification.
Profiles built to start a conversation
Structured prompts instead of a blank bio, giving both people something to respond to.
Matching with intent
Fewer, more deliberate signals instead of a pure volume swipe mechanic.
Messaging as the destination
The chat experience is the most polished part of the app, not an afterthought past the match screen.
Experience direction
A profile you can read in seconds
Photos and prompts laid out for a quick, honest first impression.
Matches that lead to chat
A direct path from match to conversation, with no dead-end screens.
Safety built into the flow
Reporting and blocking are one tap away at every stage, not buried in settings.
Product screens
Compositions from the discovery feed, match moment and messaging screen.
Design system
A warm rose against a soft neutral base — expressive enough for a social app, restrained enough to stay legible.
Outcome
The result is a dating app structured around what happens after the match: prompt-driven profiles, a deliberate matching flow, and a messaging experience built as the product's centre of gravity, not its afterthought.
Prompt-driven profiles for a faster first impression
A matching flow designed to lead into conversation
Safety controls built into every screen
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